I was so happy when the CEO of Zite (@philosophygeek) responded to my Social Magazine app review and expressed his gratitude via Twitter. Yesterday I realized that we can’t browse our interests based on our interests on Flipboard. It’s a total failure. In my review I mentioned that I’ll be using Flipboard to read Digital Marketing content but now I realized that we can’t follow a topic using Flipboard. We must either follow a twitter handle or a blog related to our favorite topic.

Flipboard vs. Pulse vs. Google Currents vs. Zite

Google Currents

Google Currents

In Google Currents you can add Trending Topics and the app will fetch the top 5 trending stories of the chosen topic. And if you want to follow a specific topic, say Technology, then it will show the list of the sources available and you have to add each of them individually. If  your favorite website is not listed then you can add that manually by using Flipboard’s search feature. All the above methods are not satisfactory as it means more ‘clicks’ and more ‘time’.

Flipboard

Flipboard

Flipboard is the most popular social magazine app but again it works the same way as Google Currents. You have to add the sources individually even if you select a specific topic. The search function is better than Google Currents as it filters search results based on RSS, Facebook, Twitter, YouTube, Tumblr etc.

Pulse

And the next popular magazine app is the Pulse. You can follow your favorite topic and Pulse will show the best of that topic. If your favorite topic is not there in Pulse then you have to add the sources individually and this app is no different than Flipboard or Google Currents.

Pulse

But the best thing about Pulse is that it’s the perfect alternative for Google Reader. Here’s why! In Google Currents, or Flipboard, or even in Zite it is difficult to follow news from multiple websites.

But in Pulse you can add RSS (or sources) like the way you add them to Google Reader. And unlike Flipboard or Zite it’s super easy to browse the articles of multiple sources without missing a single story.

Zite

Zite

Zite is the perfect app to discover new content based on our interests. It’s unique as it delivers articles based on popularity and not based on the credibility of the website alone. If we add the topic ‘Technology’ to Google Currents, or Flipboard, or Pulse then basically all the three apps shows content from the same sources. But with Zite you can discover new sites which you have never came across. And you can add those websites to your favorites so that Zite will show more stories from those sources in future.

Here’s What Makes Zite Unique

Your Zite magazine is compiled using automated algorithms that find and deliver articles that have buzz: that is, they’re being discussed on websites, blogs, and popular social media services.

Zite

As mentioned in the original review blog post the only thing which I hate about Zite is its ugly icon. And I thought it was only me who disliked the icon but later I found that there are other guys who expressed their hatred and dislike for the icon.

Feedback about Zite on TwitterCredit: @scoobydoo177

Feedback about Zite
Credit: TechFanatiX

So, dear Zite, are you listening?

Again, you can’t add all the sources manually to Zite yet. But hopefully they will add that feature in one of the upcoming updates so that you don’t need another magazine app. If you want to follow all the updates by your favorite website then I guess Pulse and not Flipboard is a better option as you can access your Pulse news via Pulse.me website as well.

Conclusion

My blog’s twitter handle is not that active and I use that only to share the new blog posts. But now I can follow everything “Digital Marketing & Technology” on Zite and share instantly using my blog’s Twitter handle so as to engage followers.

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Mahesh Mohan

Hey there, I’m Mahesh (@maheshone) — Chief Content Strategist @ Minterest and an organic marketing evangelist. I write about tech, marketing, and everything in between that truly excites me. Outside of that, I’m equally passionate about the financial markets, and also spend A LOT of time doing random things. Also, the Chief Everything Officer (@Infirn Labs).

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Meet The Blogger

Mahesh Mohan

Hey there, I’m Mahesh (@maheshone) — Chief Content Strategist @ Minterest and an organic marketing evangelist. I write about tech, marketing, and everything in between that truly excites me. Outside of that, I’m equally passionate about the financial markets, and also spend A LOT of time doing random things. Also, the Chief Everything Officer (@Infirn Labs).