Minterest Home » marketing. » The Great Social Media Content Formats 2021 (TL;DR)

Digital marketing is an ever-evolving channel. What worked 20 years ago might not work today. For instance, 20 years ago, majority of the web traffic was desktop and today it’s mobile.

Text content dominated the internet until early 2000s and today it’s all about video. Needless to say, YouTube + Netflix accounts for over 50% of the web traffic worldwide.

Today, people spend more time on social media than anything else. That’s exactly why you need to level-up your digital strategies every few years.

The first step to ANY digital marketing campaign should be the creation of the necessary digital platform. It’s that platform which acts as the foundation for audience building and lead generation.

So here’s a quick recipe to create your essential digital platform. And it’s crafted primarily for those who do not already have any digital media presence. That said, it can be a good checklist for those who already have a strong digital media presence.

Social Media Content Formats : Quick Glance

        1. Business Blog
        2. Facebook Page
        3. Instagram Page
        4. YouTube Channel
        5. TikTok
        6. Twitter
        7. Pinterest
        8. LinkedIn
        9. Quora
        10. SlideShare
        11. Google My Business
        12. Clubhouse
        13. WhatsApp
        14. Telegram

Don’t Miss: The Great Digital Marketing Rejuvenation 2021 (TL;DR)

1. Business Blog

  • Blog Posts
  • Photo Galleries
  • Infographics
  • Videos
  • Podcasts
  • Ebooks
  • Testimonials
  • Announcements

2. Facebook Page

  • Post (Text, Photo/Image, Video)
  • Story
  • Live
  • Event
  • Photo Album
  • Video Playlist
  • Video Series
  • Instant Article

3. Instagram Page

  • Post
    • Photo
    • Slideshow
    • Video
  • Story
  • Reels
  • IGTV
  • Live

4. YouTube Channel

  • Video
  • Live
  • Community Post
    • Text
    • Image
    • Poll
    • Video

5. TikTok

  • Video (1080 x 1920 pixels)

6. Twitter

  • Tweet
    • Text (160 Characters)
    • Image
    • Video
    • GIF
    • Poll
  • Fleets
  • Spaces
  • Newsletter

7. Pinterest

  • Pin
  • Board

8. LinkedIn

  • Post
    • Text
    • Image
    • Video
    • Document
    • Poll
  • Story
  • Pulse
  • Newsletter

9. Quora

  • Answer
  • Space

10. SlideShare

  • Presentations (PDF, PowerPoint)
  • Documents (PDF, Word)
  • Infographics (PDF)

11. Google My Business

  • Post
  • Offer
  • Photo
  • Video

12. Clubhouse

  • Room
  • Club

13. WhatsApp

  • Status
  • Broadcast
  • Group

14. Telegram

  • Group (Up to 200,000 Users)
  • Channel

Your friendly neighborhood blogger,
— @maheshone

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Mahesh Mohan

Hey there, I’m Mahesh (@maheshone) — Your friendly neighborhood blogger and an organic marketing evangelist. I write about tech, marketing, and everything in between that truly excites me.

Outside of that, I’m equally passionate about the financial markets, and also spend A LOT of time doing random things.

Also, the Chief Everything Officer (@Infirn Labs). Say hi: [email protected]

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Meet The Blogger

Mahesh Mohan

Hey there, I’m Mahesh (@maheshone) — Your friendly neighborhood blogger and an organic marketing evangelist. I write about tech, marketing, and everything in between that truly excites me.

Outside of that, I’m equally passionate about the financial markets, and also spend A LOT of time doing random things.

Also, the Chief Everything Officer (@Infirn Labs). Say hi: [email protected]

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