Google vs Bing

Google vs Bing

I’m pretty sure that If someone ask you to name two search engines, it’s more likely that you mention Google and then maybe Bing.

My default search engine on all the three web browsers – Internet Explorer 9, Google Chrome & Mozilla Firefox – is Google and will be Google itself unless Bing offers me all the advanced search features of Google. Bing does offer an advance search function but only with limited options.

However as an Internet Marketer when it comes to marketing I use Bing and only Bing. Simply because it offers better Return On Investment (ROI). Bing’s conversions are CRAZY as it sends you laser targeted visitors.

Microsoft adCenter vs Google AdWords

Microsoft adCenter vs Google AdWords

Why do I prefer Microsoft adCenter and not Google AdWords?

Google AdWords – it’s highly competitive as almost all marketers target Google and it is becoming even more competitive as more and more advertisers are joining in. So it’s more likely that a wealthier company would outbid you. Try the Google AdWords Keyword Tool, It gives you an idea about the competition for a particular keyword on Google. Besides, the traffic quality on Google is poor when compared to Yahoo! or Bing.

Google’s search results and sponsored ads are heavily manipulated by Search Engine Marketing companies. So unless you use advanced search you’re not going to find what you want. On the Search Settings page I have set the “Results per page” to 100 as the top results on Google for popular keywords are mostly spam.

What you should know about Bing?

Bing is the default search engine on Internet Explorer which is the default web browser for all Windows Operating Systems. That is exactly what makes Bing the default search engine for over 30% of all Internet users.

  • Search Engine demographics shows that Bing users are older, wealthier and less tech-savvy.
  • Searchers on Bing are likely to spend 26.8% more than the average searcher in the U.S. according to comScore.
  • Bing receives most of it’s traffic from US.
  • Bing’s ad exposure has increased after it’s recent merger with Yahoo! Search.
  • Keyword bidding is not as expensive as in Google AdWords.
  • Conversion rate, and hence Return On Investment (ROI), is much higher than Google AdWords because of the quality traffic.

However, the traffic you receive from Bing will be very less when compared to Google as globally the combined market share of Bing – Yahoo is only around 10% while Google holds over 70% market share worldwide.

Global Search Engine Market Share

Now, why is that so? I suppose it’s because of the fact that Bing is the default search engine on Internet Explorer. So Bing users could be Microsoft fanatics (I’m one among them but I still use Google for the above mentioned reason), employees of Microsoft, people who don’t know how to change the default search engine of their web browser, and Bing lovers.

Why you should target Bing?

Just because everyone is advertising on Google doesn’t mean that you should focus only on Google. It makes much more sense to focus on the quality of traffic than quantity.

I started my first Microsoft adCenter campaign using a Free $200 Microsoft adCenter Promo Code (which is no longer available) and the results were outstanding. My keywords were related to “loans” which is highly competitive on Google. I used very targeted keywords and so even though the traffic that I received was less, the conversion rate was exceptional.

Advertise on Bing and Yahoo for FREE – Microsoft adCenter Promo Code

Kick start your Microsoft adCenter campaign today with a Free Microsoft adCenter Promo Code! Make sure that you use the appropriate link to sign up. That is, if you’re from UK then you need to use the sign up link for UK only.

Microsoft adCenter Promo Code Details: Bing credits is applicable for new adCenter advertisers only and any portion of Bing credits not used within 90 days from the date you signed up will expire.

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Mahesh Mohan

Agnostic, Apolitical, Bluephile, Brutally honest, Curious, Digital Creator, Finance geek, Marketing ninja, Microsoft fanatic, Multi-passionate nerd, Overthinker, Perfectionist, Workaholic.

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About Mahesh (@maheshone)

Mahesh Mohan

Agnostic, Apolitical, Bluephile, Brutally honest, Curious, Digital Creator, Finance geek, Marketing ninja, Microsoft fanatic, Multi-passionate nerd, Overthinker, Perfectionist, Workaholic.

Say hi: @maheshone

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