Dear Google AdWords,

Google AdWords

You’re the uncrowned king of online advertising but you’ve terribly disappointed me long time back when you suspended one of my AdWords campaign for the so called “Landing Page and Site Policy violations” or “Landing Page Experience” when I didn’t actually do anything really wrong.

It’s alright! That was a long time ago. But today, I just wanted to highlight some of the Google AdWords Advertising Policies and showcase some ads to confirm whether that’s how you define quality and landing page experience.

Okay, according to you “Advertising should be accurate and truthful”. I understand that you do want to improve user experience. Now let me paste few screenshots of ads which I see whenever I Google for “AdWords Coupon” related searches.

Google AdWords’ terms and conditions for online advertising promotional credits clearly says “The promotional credit is non-transferable and may not be sold or bartered.”

But, What about the following Sponsored ads?

AdWords Coupon - Google Search
Google SERP for the keyword “AdWords Coupon”

…and

AdWords Voucher - Google Search
Google SERP for the keyword “AdWords Voucher”

Now, What about “Relevance, Clarity, and Accuracy”?

It says the ad text must be relevant, clear, accurate, descriptive and must not be confusing.

  • Your ads and keywords must directly relate to the content on the landing page for your ad. When users see your ad, they should be able to understand what kind of product, service, or other content they’ll find on your site.
  • Products or services that are promoted in your ad must be reflected on your landing page.
  • Ads can’t have any missing lines of text, excessive spacing, or extremely bad grammar.

It means our ads and keywords must be directly related to the content on the landing page, right? Okay, so I searched for “AdWords Coupon” once again.

Now what do you have to say about this ad?

Sponsored ad related to “AdWords Coupon”
Sponsored ad related to “AdWords Coupon”

…and its ‘landing page’ (http://www.grtjewels.com/)

Landing Page Experience
Landing Page Experience – Ad related to “AdWords Coupon”

Honestly, how does this makes sense?

That’s not all, you do have a “Grammar and Spelling Policy” too, right?

It says you don’t allow ads with incorrect grammar or misspellings which is not limited to wrong words, wrong verb tense, misspellings etc. You created this policy to provide a positive user experience right?

Now, what about this…

Sponsored ad related to “AdWords Coupon”

…and this ad?

Sponsored ad related to “AdWords Coupon”

Oh, ‘Googles’, come on!!

And you DON’T allow ‘Arbitrage’ as well, right?

Google AdWords doesn’t allow the promotion of websites that are designed for the sole or primary purpose of showing ads. This practice of promoting sites where the main purpose is to get users to click on ads is called arbitrage.

But Take A Look At The Following Ad

Sponsored ad related to “AdWords Voucher"
Sponsored Ad focusing ‘Click Arbitrage’

…and its so called ‘landing page’

Peeplo
Landing Page Experience – Ad related to “AdWords Coupon”

Finally, The Landing Page Experience

  • Landing page experience refers to how good we think someone’s experience will be when they get to your landing page (the web page they end up on after clicking your ad).
  • A good landing page experience can help you gain the trust of your customers and keep them coming back to your site. Get more mileage out of your landing page by making it easier for visitors to make a purchase, sign up for a newsletter, or do other things you want them to do on your website.

Okay, I searched for “AdWords Coupon” once again:

image
Sponsored ad related to “AdWords Coupon”

Wow! That’s a super descriptive ad and is not infringing any trademarks, right? Okay, but what about its ‘landing page’ (shown below) and how’s it related to that specific ad and keyword?

Bill Gates on Expertise- 10,000 Hours and a Lifetime of Fanaticism - YouTube
Landing Page Experience – Ad related to “AdWords Coupon”

Conclusion

So, dear Google, “Spammers are really gaming the AdWords today” and they’re just inflating the costs of those paying advertisers by tricking your system. They must all be using fake AdWords accounts and advertising using free coupon codes. I have been tracking this for a long time and noticed that every time I do pay-per-click related searches these ads appear but with different landing pages.

All I want is that, “You go and figure it out!”

Sincerely,

A Microsoft fanatic (on behalf of those paying AdWords advertisers)

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Mahesh Mohan

Hey there, I’m Mahesh (@maheshone) — Chief Content Strategist @ Minterest and an organic marketing evangelist. I write about tech, marketing, and everything in between that truly excites me. Outside of that, I’m equally passionate about the financial markets, and also spend A LOT of time doing random things. Also, the Chief Everything Officer (@Infirn Labs).

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Mahesh Mohan

Hey there, I’m Mahesh (@maheshone) — Chief Content Strategist @ Minterest and an organic marketing evangelist. I write about tech, marketing, and everything in between that truly excites me. Outside of that, I’m equally passionate about the financial markets, and also spend A LOT of time doing random things. Also, the Chief Everything Officer (@Infirn Labs).