Social media marketing skills is one of THE most-wanted skills in 2021 and beyond. And the reason is obvious from the following numbers:
- Over 3.2 billion daily active social media users, which translates to about 42% of the population.
- Over 2.8 billion monthly active Facebook users.
- Over 2 billion monthly active YouTube users.
- Over 1 billion monthly active Instagram users.
- Over 1 billion monthly active TikTok users.
- Over 350 million monthly active Twitter users.
- Over 260 million monthly active LinkedIn users.
- Over 367 million monthly active Pinterest users.
- Over 1 billion daily active WhatsApp users.
- Over 265 million daily active Snapchat users
And the number of global social media users is expected to reach almost 3.43 billion in 2023.
What do you think are driving them? That’s right. Content. Great content. And do you think all companies and agencies are creating the content all by themselves? No. And that’s your opportunity.
Facebook, YouTube, Instagram, Twitter, LinkedIn, WhatsApp, TikTok, Pinterest, and Snapchat are some of the top social networks that really matters.
Now when it comes to social networks used by marketers, four platforms lead the pack. Facebook, Instagram, Twitter, and YouTube. And I didn’t consider messaging platforms like WhatsApp, Snapchat, Telegram, etc.
And there are several benefits of advertising on social media:
- Increased brand recognition.
- Increased brand loyalty.
- Increased targeted traffic.
- Increased search engine ranking.
- Increased conversion rates.
- Increased customer satisfaction.
19 Fiverr Gig Ideas For Social Media Marketing
Today, I am featuring 15 Fiverr gig categories to supercharge your social media marketing campaigns. You can try the following Fiverr gigs to outsource some of the creative but time consuming tasks that are essential for your brand. Nevertheless, it makes your brand stand-out and looks complete on social media.
1. Logo / Profile Picture
If your business do not have a logo or you want something fresh then Fiverr is a great destination to hire a designer at affordable cost. And if you already have a logo then you should get it resized so as to match each social networks.
Tip: A square non-transparent logo (ideally 2048×2048 pixels) fits almost all the social networks out there. However, you may want to resize the same to 1080px x 1080px or lower depending upon the platform. For example, 400×400 pixels for Twitter; 320×320 pixels for Instagram, and so on.
2. Header / Header Animation
Apart from a logo (or a profile picture as they call it), most social networks also lets you add a header. And sometimes it can be animated too. YouTube calls the header “Channel Art”, Facebook calls the header “Cover Photo”, Twitter and Pinterest calls it just “Header”, and so on.
Unlike the profile picture, the recommended size of headers on each social network varies. For instance, the recommended size on Twitter is 1500×500 pixels on Twitter and for LinkedIn it’s 1584×396 pixels. So it’s a good idea to optimize the headers of all your social media platforms so that it looks best.
The social media headers (or banners) can be used to communicate a brand’s “wow” factor as it’s one of the first few things people notice when they land on your social media platform.
For instance, YouTube Channel Art can be used to convey your brand’s message, tagline, publishing schedule, website address, and more.
3. Social Media Profile Setup
Social Media Bio is basically your “About Me” equivalent on social media. However, even the most popular brands (or the ones with massive follower base) rarely fill up the bio.
“About Me” is something that you should take advantage of, and if you are unable to come up with something nice then hire a professional to get it done.
Social Media Stories are mobile, full-screen, vertical videos and images that appear outside of your regular feed and only last for 24 hours before they disappear. Stories focus on the storytelling aspect of social media. They allow you to use photo, video, text, emoticons, and tags to create both long-form and short-form content. They are typically: Uploaded from mobile devices.
Social Media Stories are the new social media newsfeed. In 2013, Snapchat introduced a new social media feed called “Stories”. And Instagram copied Snapchat Stories and introduced “Instagram Stories” in 2016.
Today, almost all the popular social networks has their own versions of “Stories”. Snapchat Stories. Instagram Stories. Facebook Stories. WhatsApp Status. YouTube Stories. LinkedIn Stories. Twitter Fleets. Pinterest Story Pins. Spotify Clips.
And now, Stories are now one of the most popular features of Snapchat, Instagram, and WhatsApp.
4.1. Instagram Story Highlight Cover
Instagram Story Highlight Covers are the tiny icons that are present below your Instagram profile bio.
You can choose any stories from your archive, select a cover for your highlight and give it a name. Once you’re done, your highlight will appear as a circle on your profile that plays as a stand-alone story when someone taps it. Highlights stay on your profile until you remove them, and you can have as many highlights as you’d like.
So this is a great tool to categorize and archive your stories, and when you give them custom highlight covers your brand stories will stand-out.
5. Video Intro / Outro
An intro can be a simple animation of your logo and tagline or it can be a teaser of who you are and what your brand is all about. Meanwhile, an outro is something that people notice when they watch any complete video. So it should ideally have your call-to-action.
Needless to say, thumbnails are the reason why you and me click-on that video, right? Because it’s the first thing you notice on YouTube search results and on suggestions. So if you are looking for someone to design thumbnails then look no further.
7. Sound Effects
You may or may not want to use a background score when you do an audio or video broadcast. I normally play a background music from Envato Elements when the content is either audio-only or when there are noises in the background. If you want to have your own custom audio track then you can consider the above gigs on Fiverr.
8. First Followers & Subscribers
It’s not a good idea to reveal the fact that you do not have even 100-500 followers or subscribers — even if your social media profile is new. So you can use Fiverr to “buy” those essential first followers and subscribers even though it doesn’t help in increasing page views or engagement in a significant way. Tip: Buy “Shoutouts” instead of fake bot followers and subscribers.
9. Audio & Video Editing
Editing is tough. In fact, it’s boring and time consuming too when it’s not your thing. So if your budget allows it, you can outsource audio/video editing and mixing on Fiverr.
10. Photo Editing
Want to enhance that photo before uploading on Instagram? Good — Photoshop experts are readily available on Fiverr.
Transcribing your audio and video content lets you share your ideas with a larger audience, including deaf or hard-of-hearing viewers and viewers who speak another language. You can also convert your audios and videos into different formats like blog posts, slideshows, infographics, etc.
And that’s not all. It’s good for SEO as well because the YouTube algorithm will have a better idea of what your content is all about.
However, the task of transcribing is boring and time consuming. Try transcribing a 10-minute audio or video and see for yourself. So if you want to outsource that task, then Fiverr is a go-to marketplace for transcribing.
12. Voice Over
You have great scripts or content ideas but don’t have enough time for recording and editing? No problem. You can hire a voice over person on Fiverr and convert your content into podcasts and videos.
13. Social Media Management
Managing your business is fun but managing your social media is not, unless you love it. If you want to focus on business and want to save the time taken for managing your social media channels then you might want to outsource it.
14. Social Media Posts: Copy
Whiteboard video animations, spokesperson videos, article to video conversions, screencast videos, slideshow videos, you name it!
I’m not sure if you want someone else to write your podcast script — I can’t, and I won’t anyway. But just in case if you are considering this, the above Fiverr gigs looks promising. So try it out and see for yourself if it saves your time or not.
Needless to say, there are a variety of podcasts. It can be conversations, stories, interviews, solo-podcasts, or even multi-host podcasts.
15. Social Media Posts: Design
16. Social Media Advertising
Are you looking for an expert to manage your paid social media ad campaigns? Try Fiverr.
17. Video Ads
Video is the future of content marketing and short video ads can increase brand awareness, convey the message, and build trust. That’s why most brands are currently using short videos in their
digital marketing strategies and are using it as a marketing tactic.
Social media marketing is not just about setting up profiles, filling up the bio, adding profile pictures and headers, and uploading a bunch of social media posts. It’s also about audience research, traffic analysis, conversion tracking, paid campaigns, giveaways, and so on. To make use of this, you need come up with a solid social media strategy. You can consult some of the top social media consultants on Fiverr.
19. Social Media Influencers
Want some influencers to share your YouTube or Instagram to their audience? Try YouTube Shoutouts and Instagram Shoutouts on Fiverr.
Just make sure that their followers are genuine. You can verify the same by checking the engagement ratio, comments, and also by tracking the followers of that influencer.
Don’t Miss: 12 Fiverr Gigs To Kickstart & Grow Your Podcast
I have considered only the top social networks by numbers when crafting this blog post. If you are looking for a specific service for a specific social network then feel free to use their search function. It works like a charm.
Happy Fiverr-ing! :)