Let me be honest. I didn’t even have a vague plan of writing this very blog post. The actual idea was to list all the products, services, and apps by Facebook — just like I did Over 271 Google Products & Services You Probably Don’t Know.
And I even started writing this blog post with the title “Over 51 Facebook Products & Services You Probably Don’t Know” only to realize later that they don’t even have 21 standalone products (including web and mobile apps).
Nevertheless, I’m listing all the products and services and apps offered by Facebook. And you will see that Facebook’s dominance comes from just three
products apps. Facebook. WhatsApp. Instagram.
As you know, Facebook is the single largest social network out there and is also the second most popular website on the web according to Alexa Top 500 Global Websites (the first being Google + YouTube).
Facebook is not the first social network and yet it’s dominating the web 2.0. Just like Google did. Google wasn’t the first search engine out there, but it managed to change the way we used the web. Google changed the way we gathered information, and it changed the way we spend our time online.
Facebook did the same. It changed the social networking scene forever and at the same time it crushed several other social networking websites (MySpace, Orkut, Friendster, Hi5, to name a few) and several mobile apps.
So today, I’m listing all the products and services and apps by Facebook. And I will be updating this article as they launch more products or make more acquisitions.
A List Of All Facebook Products, Services, & Apps
Over 3 billion monthly active users. Over 1.5 billion mobile daily active users. Over 3.5 billion searches per day. Over 3 trillion posts. Over
$300 $500$800 billion market capitalization. Over 9 billion advertisers. That’s the stats of Facebook.
- Facebook (Facebook.com) — The largest social network on the planet with over 1.7 billion users. And the Facebook centric products features include Profile, News Feed, Messenger, Groups, Events, Video, Photos, Search, Pages, and Facebook for Business.
- Facebook Lite — Facebook Lite is a version of Facebook for Android that uses less data and works well across all network conditions.
- Instagram (iOS, Android, Windows Mobile) — The most popular photo-sharing app with over a billion users.
- Instagram Guides — A way to discover recommendations, tips and other content more easily from your favorite creators, public figures, organizations and publishers on Instagram.
- Instagram Reels — A new way to create and discover short, entertaining videos on Instagram.
- Instagram Shopping — Making it easy for people to shop right at the moment of discovery.
- Boomerang (iOS, Android) — Boomerang app takes a burst of photos, then speeds them up and plays them forward and backward to create a looping Boomerang video.
- Facebook Collab — A new iOS app that brings together creators and fans to create, watch, and mix and match original videos, starting with music.
- Facebook Marketplace — Marketplace makes it easy to buy and sell in your area.
- Facebook Media — Explore how Facebook can help expand your reach and grow your audience.
- Facebook Messenger (Messenger.com) — An instant messenger app by Facebook that lets Facebook users chat with their friends (on mobile and on the web). And then there are a handful of “for Messenger” apps like Sound Clips, Stickered, Strobe, Selfied, and Shout for Messenger that are available for both iOS and Android.
- Facebook Messenger Kids — A fun, free app that lets kids video call and message parent-approved family and friends from their iPad, iPod touch or iPhone.
- Facebook Messenger Rooms — Messenger Rooms is a new way to hang out with your favorite people on video chat. Creating and sharing a room is as easy as sending a link and you can start one right from Messenger as well as Facebook, Instagram, WhatsApp and Portal devices.
- Facebook Instant Articles — Facebook A new way for any publisher to create fast, interactive articles on Facebook.
- Facebook News — A new place on Facebook for all the news you care about.
- Facebook Live — Start live streaming today with Facebook Live.
- Facebook Libra (now known as Diem) — Diem (formerly known as Libra) is a permissioned blockchain-based payment system proposed by Facebook.
- Facebook Shops — Shops is a new online shopping experience that lets people discover and fall in love with your products without downloading an app or visiting a website.
- Facebook Watch — Watch is a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work.
- Facebook Workplace — Workplace is a communication tool that connects everyone in your company, even if they’re working remotely.
- Facebook Youth Portal — Get to know how Facebook approaches safety and learn about the tools and resources available to teens, parents, and teachers.
- WhatsApp — The most popular messaging app for mobile with over a billion users.
- WhatsApp Payments — Send and receive money right where you chat.
- Moments — A photo app for iOS and Android that lets you create shared photo albums with your friends and family. With Moments you can send photos to your friends and get photos back.
- Internet.org (now known as Free Basics) — Free Basics by Facebook provides people with access to useful services on their mobile phones in markets where internet access may be less affordable. The websites are available for free without data charges, and include content on things like news, employment, health, education and local information.
- Facebook Ads — Advertise on Facebook.
- Facebook Analytics — Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more.
- Instagram Business — Advertise on Instagram.
- Facebook Creator Studio — Creator Studio lets creators and publishers manage posts, insights and messages from all of your Facebook Pages in one place.
- Facebook Business Suite — Facebook Business Suite lets you manage all of your connected accounts across Facebook and Instagram in one place.
- Facebook Gaming — Watch live video game streaming.
- Facebook Gaming Creators — Create a page to connect with your Facebook friends, fans and the gaming community on Facebook. Also check out, Facebook Gaming.
- Facebook Hacker Plus — A program designed to spread additional gratitude and benefits to Facebook Bug Bounty community.
- Facebook Pages — Connect with people and tell them about your business with a Facebook Page.
- Facebook Campus — Facebook Campus is a dedicated section of the Facebook app designed for students, with a Campus profile that’s different from their main Facebook profile.
- Facebook Portal — Portal and Portal+ are home video communications devices that make it easier to connect with loved ones, and feel like you’re in the same room, even when you’re far apart.
- Facebook Local — Discover places to go and events happening near you.
- Facebook For Creators — Helps video creators level up on Facebook.
- Facebook For Developers — Facebook Platform helps developers build, grow and monetize their business.
- Facebook Business — Facebook Business gives you the latest news, advertising tips, best practices and case studies for using Facebook to meet your business goals.
- Facebook Business Manager — Manage ad accounts, Pages, and the people who work on them — all in one place.
- Facebook Audience Insights — Facebook Audience Insights gives you aggregate information about three groups of people — people connected to your Page, people in your Custom Audience and people on Facebook — so you can create content that resonates and easily find more people like the ones in your current audience.
- Facebook Audience Network — Facebook Audience Network delivers smarter mobile monetization.
- Facebook Blueprint — With more than 90 eLearning courses, Facebook Blueprint helps you learn the skills to move your business forward.
- Facebook IQ — Facebook IQ offers insights, studies and research using people, advertising and industry trends coming from Facebook, Instagram, Messenger and other platforms.
- Facebook Paper* — A social magazine app for iOS and it was considered as a Flipboard competitor. After shutting it down, Facebook launched Instant Articles and integrated several design features of Paper with it.
- Facebook Paid Online Events — A new way of monetizing your live online event through a one-off access charge that’s collected when guests register to attend.
- Facebook Viewpoints — Join Facebook Viewpoints and get rewarded for helping improve the technology that powers apps and services you use every day.
- Facebook Poke* — A messaging app for iOS that allowed you to send expiring text, photos, or videos to your Facebook friends. And it was Facebook’s first attempt to compete with Snapchat when its CEO rejected the $3 billion acquisition offer by Facebook.
- Facebook Slingshot* — An instant messaging app for iOS and Android that allowed you to send disappearing photo and video messages. In other words, another Snapchat competitor by Facebook that failed miserably.
- FriendFeed* — A real-time feed aggregator that consolidated updates from social media and social networking websites, social bookmarking websites, blogs and microblogging updates, as well as any type of RSS/Atom feed.
- Friend.ly* — A place to express your true self by answering questions about yourself, your friends, and your interests.
- Facebook Payments — Lets you transfer money via Facebook Messenger and WhatsApp — in select countries.
- Lifestage — Share a visual profile of who you are with your school network. It’s an app for teens that’s yet another Snapchat clone. Seriously.
- Atlas — People-based marketing solutions.
- CrowdTangle — CrowdTangle is a content discovery and social monitoring platform for publishers and brands.
- Masquerade — Record video selfie animations, change the way you look and send it to friends via your favorite messengers and social networks.
- Moves — An app (for iOS and Android) for activity tracking.
- Oculus — It’s all about virtual reality.
- Onavo — Onavo Protect helps keep you and your data safe when you browse and share information on the web.
- Origami — A free tool for designing modern user interfaces.
- Spark AR Studio — Create interactive augmented reality experiences with or without code, then share what you build with the world.
As you might have already imagined, Facebook is dominating the web with its whopping billion+ active daily users and they haven’t diversified their business yet.
It’s also true that over 90% of Google’s revenue still comes from advertising but they have already started diversifying their business (YouTube, Android, Maps, Mobile, Email, etc.).
And yes, I’m quite sure that you knew almost all the products and services that are listed here. But still I just wanted to create this listicle. ;)
Please do let me know if I missed something Facebook so that I can add it to the list above.
Happy Facebooking! :)
First Published: September 23, 2016; Last Updated: Saturday, January 9, 2021.