Minterest by Matrics 360° is a digital marketing & technology journal featuring Blogging, Internet Marketing, Social Media, Tech, and Web 2.0 stuff that matters. The word ‘Minterest’ is a portmanteau for ‘My Interest’.
It’s a brainchild of Matrics Consulting (An Infirn Labs Private Limited Company) — a full-service digital marketing agency based in Kochi, Kerala, India.
Matrics 360° is your friendly neighborhood digital marketing agency that specializes in tailoring marketing strategies — Driven by data, ROI, hands-on experience. And unlimited passion. — that work like magic for your brand.
Minterest: Past, Present, and Future
In 2006, a digital nerd Mahesh Mohan started his first WordPress powered blog — Minterest (www.minterest.com). The word ‘Minterest’ is a portmanteau for ‘My Interest’. It was originally started as a personal finance blog and later in 2007 he transformed into a digital marketing and technology journal.
Minterest stood out from the crowd by focusing on quality over quantity. And Minterest followed a strong editorial philosophy by saying ‘NO’ to Guest Posts, Paid Posts & Reviews, Press Releases, Link Exchanges, Giveaways, and the likes.
Fast forward to 2020, Mahesh once again transformed Minterest to be the official blog of Matrics 360° — a digital marketing agency which he co-founded with two of his besties.